Director of Social Media
Tower Group
My name is Piotr Ciebiada, and for over 10 years I have specialized in digital marketing, with an emphasis on managing advertising campaigns in social media. I am the director of the social media department at the Tower Group advertising agency, where I am responsible for coordinating campaigns in 11 countries, conducted in 6 languages, for clients from industries such as IT, medical, construction, and interior design. In my work, I combine strategic experience with practical management of the team, budgets, and advertising tools. I have broad competences in creating marketing strategies, data analysis, and project optimization, which allows me to effectively achieve the set goals.
Additionally, as a certified trainer, with over 500 didactic hours, I conduct training in social media, online advertising, and personal branding, both for companies and individuals. I have experience in organizing strategic workshops and working with marketing teams, which allows me to effectively develop the competences of my clients and co-workers. My actions have repeatedly contributed to increasing brand awareness and achieving their business goals. I also run my own business focusing on training.
I was the Chairman of the Faculty Council of the Faculty of Organization and Management at Lodz University of Technology, Coordinator for the promotion of the Lodz Juwenalia, and Commander at The Polish Scouting and Guiding Association (ZHP) in Łask.